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Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity - ScienceDirect
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Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity - ScienceDirect
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Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity - ScienceDirect
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